Have you ever heard about Hurun's List (Chinese Richest People List)? It's the most famous rich people list in China. Then do you know why it is nicknamed as Pig's Blacklist (“杀猪榜 (shā zhū bàng)” ) by Chinese? 

It all comes from a famous Chinese expression 人怕出名猪怕壮 (rén pà chū míng zhū pà zhuàng). 出名 (chū míng) means getting famous. Literally it means “People dread fame as much as pigs dread being strong.” It can also be translated as “Great honors are great burdens.”.

You can check out the following post on my blog for example sentences that use this expression (with my voice recording):

Chinese expression 人怕出名猪怕壮